Do you love using tech to make your business more efficient, always on the lookout for the next innovation or do you outsource this to the more tech-savvy on your team? Whichever it is, what tech tools could you not live without and how do you hear about them?
I’ve always been of the opinion that I would rather lead than follow. Our industry is going through huge changes as AI becomes ubiquitous. In order to ensure that we do not become a Kodak or Blockbuster Video, we engaged one of (probably the) expert in AI and Marketing.
We contracted a lady called Brittney Muller in the US (Recommended by Rand Fishkin), she used to be head of SEO / Data Science at Moz and Marketing / Data Scientist at Hugging Face (AI unicorn).
We also employed a Chief AI officer in New Zealand and i personally interviewed CEO’s of the world’s leading independent agencies in the UK and US.
I now feel like we have an opportunity to lead the industry globally from New Zealand. I find this both a privilege and hugely exciting.