We’ve just started a series on relocating your business, talking to regional economic development agencies about how they welcome businesses to the community. Would you be tempted? Check out our article headlined: Moving your business or starting up a business in another location, how hard can it be? Give us your thoughts on here. Where would you go?
I reckon you can be based almost anywhere nowadays. Obviously that comes with nuance depending on what you are doing and where, but so many roles can be remote because we can do some much via tech.
I do believe that to have truly meaningful relationships you should meet once or twice in the beginning (with retailers or distributors for example) or if the proverbial is hitting the fan, but otherwise we’re all pretty used to zoom/teams/bloody google meet.
Huge benefits to being based outside cities; less traffic, cheaper, work life balance and so on. I was told repeatedly I’d need to move to Auckland (currently in CHCH) to run my biz especially as our factory was up there and it just wasn’t something I ever considered. As long as you maintain good communication (which can be verrryyyy hard), geography is not a real barrier.
(The pandemic did test this of course and it showed up some issues, but otherwise, showed us the tech was okay.)
On the flip side - I am definitely not part of the ‘entrepreneur’ scene, which I think is partly because I’m not up in Auckland and partly because I avoid networking - so perhaps something to consider.
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I moved from a city of about 150,000 people to a town of about 4,000 people. The main thing I noticed, besides very friendly people, was that advertising became primarily word-of-mouth.
Interesting to hear @David_King thanks for your input. And did you think that was a good thing?
It’s a very good thing. Word-of-mouth also brings the assumed recommendation with it. Something other forms of advertising don’t have.
Agreed. So valuable and authentic, isn’t it?