How do you maintain strong relationships with your customers & what methods work best to help you build loyalty?

Your customers are your most precious resource. We’d love to hear how you nurture these companies or consumers, what they respond well to, and how you keep in touch with them.

Consistency of great customer service is key!

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It comes down to a combination of a few key approaches and behaviours. What’s worked for me:

  • being super responsive. You don’t need to solve a problem immediately every time, but you do need to let your client know you’ve heard them and you’re underway
  • switch your ears on and your mouth off. Truly listen and try and understand, and if you don’t understand ask more questions without having the answer in mind!
  • be available but set boundaries. You must make time available for family, friends, fitness, learning, recharging
  • be transparent about what you’re doing, what you offer, and more importantly what you don’t do
  • match your values to your work and your clients. Money isn’t everything and at the end of the day you need to respect yourself and the people you help and support
  • and be friendly, but you’re not your client’s friend (actually the same applies to your kids). This helps with boundaries, especially when it comes to billing and expectations.

great advice - so important to be responsive, even if you don’t have the answer straightaway. And definitely listen first.

We are our authentic selves, always. And when our customers get us as we are to our friends and families rather than some bizarre bot version, the trust and relationship are much stronger. Both things quite critical to our line of work.

We co-create all our products with our customers and that’s an awesome way of not only knowing what your community wants but also making them feel involved from inception. We are super responsive and own our mistakes - we’ve even made a special “We f**ked Up” Edition of our games to send to customers when we stuff up their order!

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